Showing posts with label obesity. Show all posts
Showing posts with label obesity. Show all posts

Sunday, July 25, 2010

Saddam Hussein's Breakfast Preferences

Food can play a huge role in the lives of the famous and powerful. Elvis famously loved to eat. Henry Ford had his share of food fears. In Iowa, politicians must pass a pancake flipping test.

Along with his brother Mark, Matthew Jacob has written the compendium of fame, food and history titled WHAT THE GREAT ATE.

Jacob talks about the dietary habits and influences of Elvis, President Ronald Reagan, Saddam Hussein, Joe Louis, Angelina Jolie and others.

LISTEN: MATTHEW JACOB - WHAT THE GREAT ATE

Sunday, March 14, 2010

Solving Super-Sizing

Former food industry insider Hank Cardello knows why super-sized portions and cheap calorie-heavy snacks sell. As consultant to groups trying to fight obesity, Cardello wants to take a different approach when encouraging Americans to be healthier.

Cardello's book STUFFED: An Insider's Look at Who's (Really) Making America Fat offers an argument that food companies and marketers might be making us fat... but they do it because fattening food simply sells well.

Cardello talks about incentives, taxes and other approaches to getting companies to make and market healthier products.

LISTEN: HANK CARDELLO - MARKETING AND OBESITY