Former food industry insider Hank Cardello knows why super-sized portions and cheap calorie-heavy snacks sell. As consultant to groups trying to fight obesity, Cardello wants to take a different approach when encouraging Americans to be healthier.Cardello's book STUFFED: An Insider's Look at Who's (Really) Making America Fat offers an argument that food companies and marketers might be making us fat... but they do it because fattening food simply sells well.
Cardello talks about incentives, taxes and other approaches to getting companies to make and market healthier products.
LISTEN: HANK CARDELLO - MARKETING AND OBESITY
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