Sunday, March 14, 2010

Solving Super-Sizing

Former food industry insider Hank Cardello knows why super-sized portions and cheap calorie-heavy snacks sell. As consultant to groups trying to fight obesity, Cardello wants to take a different approach when encouraging Americans to be healthier.

Cardello's book STUFFED: An Insider's Look at Who's (Really) Making America Fat offers an argument that food companies and marketers might be making us fat... but they do it because fattening food simply sells well.

Cardello talks about incentives, taxes and other approaches to getting companies to make and market healthier products.

LISTEN: HANK CARDELLO - MARKETING AND OBESITY

Sunday, March 7, 2010

When Politics Took Over: Clinton v. Starr

In his book, THE DEATH OF AMERICAN VIRTUE: CLINTON VS. STARR, historian and law professor Ken Gormley unpacks a turbulent and politically charged period in recent history.

Gormley spoke with all the major players in the Clinton-Starr affair and found more than one disturbing detail about how politics got in the way of the law, the operation of government and even national security.

Gormley gives some less-than-commonly known details about the Starr investigation and reflects upon what that era kicked off in terms of the political polarization.

LISTEN: KEN GORMLEY - CLINTON VS. STARR

Monday, March 1, 2010

Lincoln vs. Vampires vs. History

What's more popular than Abraham Lincoln? Vampires! Or at least that's what one's perception might be from the shelves of the local bookseller.

Abe's 200th birthday year and the ongoing love of bloodsuckers have produced many hot-selling titles lately. Seth Grahame-Smith, the mind behind PRIDE & PREJUDICE & ZOMBIES has combined the two sure-fire subjects in his latest effort ABRAHAM LINCOLN: VAMPIRE HUNTER. His books is a faux-historical retelling of Abe's secret drive to take out the bloodsuckers. Grahame-Smith took his inspiration from the many recent bios of the 16th president.

LISTEN: SETH GRAHAME-SMITH - ABRAHAM LINCOLN: VAMPIRE HUNTER

National Geographic Historian Mark Collins Jenkins is also looking through old letters and records for a new take on the undead. In Jenkins' case, though, he is taking a new look at some old conceptions. VAMPIRE FORENSICS looks to the birthplace of many of the supernatural myths that were given iconic status in the fictional world. The author examines folklore with a new scientific eye and explains how so many came to believe the dead walked the Earth...

LISTEN: MARK COLLINS JENKINS - VAMPIRE FORENSICS